Saturday Sidecar: Business Batting Average

Written by Debra Leitl on April 2, 2011. Posted in Saturday Sidecar

After watching the sports recap of baseball’s opening day, I could not stop myself from thinking about the lessons that baseball has taught America and Japan about business, marketing, blogging, and life in general. Baseball at least for me has reached deeply into my life with valuable lessons.

After the news was over I started adding notes to my ever present android smartphone for this post. As I recorded my thoughts I realized that they were mostly cliche’s. So be prepared for them, and enjoy.

Even if you have never been to a game or watched one on tv you certainly know if you have thrown someone for a curve, covered all the bases, taken a rain check, or gotten to 2nd. base!

During a client meeting you know if you have struck out, hit it out of the park or ended up playing hard ball during a negotiation. 

How many baseball phrases has your business used in everyday dealings?

Year after year and month after month online businesses are becoming more and more competitive in every industry. I personally feel that you can use ecommerce as a good measure of how competitive other industries will become in years to come. There are some epic online business battles that we’ll be experiencing in the coming years to rival even the Subway Series between the Yankees and the Mets.

I’m as passionate about the game of baseball as I am about online business, which brings me to my point.

In online business as with baseball, you need to step up to the plate and address the ball. In baseball, statistics rule the game but human persistence creates them. The same can be said about online business. Your stats are key to your sucess but they can be improved by persistence and the effort you apply to your craft. If you aren’t measuring what’s happening on your site, why? Go out right now before you do anything else and sign up for Google Analytics or some other stats package and add the relevant code to your site. If you aren’t you’re just guessing.

The last cliche is actually a quote by the great Yogi Bera, “It ain’t over till it’s over”.

Does your business inspire that kind of trust and loyalty? Are your customers familiar enough with your company to know they can buy from you without getting ripped off? Online businesses live and die by their reputatiion so without fail protect yours.

Sidecar Tuneup Tip: Use statistics to help improve your business’ batting average.


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