Logo design for your small business is all about the planning before you start down the creative path.
Here are a list of the things you need to know in order to start a successful logo design process.
1. The exact way you want your company name displayed.
2. Your company tag line.
3. Do you want a symbol or graphic in your logo design?
4. Your brand color palette.
5. A list of logos that elicit an emotional response for you.
6. Know if you have a specific image you want to see in the logo.
7. Know what you specifically don’t want to see in the logo either graphically or color wise.
8. Know all of the places that you will use your logo.
9. Know how to describe the essence of your brand in 5 words.
10. Have your elevator pitch ready.
11. Know who your customers are.
Grab the downloadable PDF Logo Design Brief and walk through the design questionnaire.
Contact us in the forum if you want a sounding board as you fill out your creative brief.
