How To: Find Your Target Market Online

Written by Debra Leitl on June 14, 2011. Posted in Day In The Life

This is a very important question to ask yourself. There is no point in creating a product for a market if that market is not motivated to learn about the subject. If they are passionate about the subject then they are prepared to pay money for products related to that target and if they are prepared to buy that will mean more money in your pocket.

Join A Forum

Join ongoing conversations and share your knowledge with your target market. Once you have established some online street cred you can promote your website business for next to nothing. That has to sound good especially if you don’t have a lot of money to spend on advertising right now.

Internet Forums Basics

Forums are places where people with similar interests can meet, exchange information and chat online. To become a member of an Internet forum you usually have to sign up on a membership site. This doesn’t necessarily involve any money. Sites want to keep up how many members they have.

The sites include other perks and ways to join in but the forum is where most people go to congregate and talk. You can use these forums to not only promote your website but also get a little extra that can add up to big benefits for your business.

Here’s how they work. Once you join the membership site, you can access the forum by creating a username and password. When you log in, you have access to all the different topics and threads (each conversation is usually started by forum members).

Choosing Forums

Not just any forum will serve your purposes. You want to find forums that pertain to your target market. For instance, if you sell bathroom fixtures, you’ll want to look for DIY home repair (do-it-yourself) forums for a start. Also, look into forums for construction contractors and home builders. They certainly use bathroom fixtures.

With these types of forums, half of the work is done for you. You are already accessing your target market, but the rest is up to you. That is why conducting yourself professionally on these forums is an important tip that makes this type of website promotion run smoothly.

Use The PDF: Finding Your Target Market Worksheet to identify target groups of people online.

Using the Forum

Before you jump into talking about your business, think about one thing. If the tables were turned and you were just a regular forum member, what would build your trust and what would break it down? People spamming would probably make you mad, but people who participate and also help others, would inspire your trust. 

You need to interact with people in the forum consistently before you start directly pitching your services or products. You can offer expert advice and get help yourself. Their advice to you can help you implement changes that will benefit your business processes.

Your Forum Signature

Use your signature  in your profile to promote your website and provide multiple ways for prospects to reach you with follow up questions. The more you post in existing threads and your own, people whose trust you gain will begin to click on that link and check out your website.

Internet forums that cater to your target market have a two-fold benefit. First, they help you get in touch with the type of person you seek for your business and second, you can establish yourself as a subject matter expert and use your signature line to clearly promote your website.

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