How To Engage Your Blog’s Target Audience

Written by Debra Leitl on May 17, 2011. Posted in Social Media Marketing

One of the nice things about running a blog is that the sky is the limit when it comes to different ways to keep your readers engaged in your content.  With a little creativity, a few tools, and knowledge of what your readers like, you can create a fun and engaging community with your blog.


Post Great Content and Post It Often

Although this may seem like a “no brainer” you would be surprised how many bloggers fail to remain consistent with content posts.  Your readers will want to engage in your blog if they know there is going to be something new to learn on a regular basis.


Don’t Finish Your Posts

What?  What you mean don’t finish your posts?  That’s right…don’t complete your posts!  Leave some of the points out of your post on purpose to provide room for your readers to post a comment or add something to what they read.  Then reply to their comment so your readers know that you are interested in hearing their point of view.


Add a Hello Bar

This is a single message that is located at the top of your blog that helps you to highlight a blog post that you want your readers to notice or one of your latest social media posts.  The software allows you to customize the bar and keeps track of the number of people that click on the bar.  This helps you to learn more about your readers and their interests.


Twitter Timely

Twitter Timely is a tool that will provide you with information on the best time to tweet with a link to your blog to receive the highest reader involvement.  Timely is free but if you decide to use the pro version then you can also discover the best times to post on Facebook.


Run a Contest or Special Promotion

Run a contest that provides your readers with the opportunity to win something such as a discount promotion or anything else that you know your readers will enjoy.  You can be as creative as you want with this strategy.


Host a Talk Show on Your Blog

Host your own talk show on your blog that encourages your readers to call in during the show.  There is nifty software out there such as Vokle that allows you to broadcast and interact with your readers.  There is also a way to screen people before you take their call and the software allows you to zoom in on the face of the caller or the talk show host.

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