When you use Google AdWords for a pay per click advertising campaign Google uses a specific system to determine your overall Quality Score. The system involves a variety of elements that create a score for the keywords you are using in your PPC campaign. The elements include the relevancy of your keywords to your PPC ad and then they are measured with the words your target market uses during organic searches.
If your Quality Score is high your PPC ad will have a higher ranking on the search results page and a higher score will also lower the cost you are paying for each click. Each one tenth of a point improvement in your Quality Score can save you up to $.02 per click. So how can you leverage PPC search query reports to improve your quality score?
Quality Score Snapshot
Create a search query snapshot of your Quality Score to get an overview of what is happening with your PPC campaigns. If you are running more than one campaign organize your campaigns according to what you are spending overall for PPC advertising, what you spend separately on each ad group and each keyword by the Quality score you received. The campaigns with the highest costs in advertising should only have keywords that have a Quality Score of 8 or better. You should make note of the keywords that are below a score of 8 so you can decide on how to make improvements.
Match the Search Queries with PPC Ads
To save money on what you pay for each click and to improve your PPC campaign results, try to break down each ad group further so that the search queries directly correlate to the ad copy. This will drive down the cost of your Click-Through-Rate (CTR) while improving your Quality Score.
Refine Ad Text
Once you have your ad groups laser-focused to search queries and text, give your ads a boost by taking the lowest performing ads and revising the ad copy to create compelling and convincing ads that increase your CTR as well as your Quality Score. You will have to run some tests before you find winning ads that convert.
Delete Substandard Ads and Keywords
Remove the ads and keywords that are not performing well because this will help your Quality Score. Google Quality score reviews the overall CTR that extends beyond the keyword which is why it is important to remove the low performing keywords and ads that are a detriment to your Quality Score.
Optimize the Landing Page
The landing page is the part of a PPC campaign that most advertisers forget about. Review the reports for landing page performance and then remove the elements that are hurting your Quality Score such as pages that do not load quickly, poor content, content that is irrelevant to the PPC ad and search query, and unnecessary advertising.
If you make it a habit to keep track of the important elements that contribute to your Quality Score, the time you invest will pay off with a successful PPC advertising campaign that produces a high CTR and converts visitors to sales.
Tweet Grid is a Twitter dashboard which enables the user to view live, real-time Twitter updates on as many as 9 different topics all on one screen. It is similar to Twitter Search, but takes the search to a whole new level, allowing you to search and monitor multiple topics at once, tweet replies to any one of these topics, re-tweet posts to your Twitter account, and stay on top of all tweets regarding these topics in real-time no refreshing!
It’s extremely important to always be monitoring your product or service’s online reputation. If you (or your company) offer a handful of different products or services, Tweet Grid allows you to track any and all tweets about each of those different products or service, all at once, in real-time. This is invaluable to monitoring and safe-guarding your company and/or your product’s/service’s online reputation.
Tweet Grid is very easy to use, you don’t even need a Twitter account! Just go to tweetgrid.com, pick which layout you’d like, and away you go! In order to reply to any of the tweets or re-tweet any of the posts, you would need to sign up for a Twitter account, but if all you’re doing is monitoring, no need for an account.
Once at the website, choose your lay-out by clicking on any of the little “trees” with the grid dimensions inside (1X1, 2X2, 3X2, etc.) This will bring up a grid of blank rectangles with a search bar at the top of each. Simply type in whatever topic you’d like to receive tweets about and hit “Search”. Instantly you’ll start receiving tweets about the subject. You can do this in each different rectangle and keep up on all the latest news.
Now, once you’ve set-up searches for all the different topics you’d like to monitor, you can save this search and come back to it later. Just click on “Full Address” up top and the address in your main address bar will display this specific search. You can then short-cut it to your desktop or bookmark it so that you can come back later and pick-up right where you left off.
In addition, if you do have a Twitter account, and you do want to tweet, you certainly can. Just sign-in with your Twitter information where it says “Username” and “Password”, then type your tweet in the text box next to “Tweet.” You can reply to tweets or re-tweet by mousing over the post and clicking on the one of the two arrows displayed.
You can also direct message from Tweet Grid and send photographs. In essence, you can do anything that you could normally do from the regular Twitter interface. The advantage of using Tweet Grid is the ability to view so many different topics at one time.
There is an excellent “How To” page and a “FAQ” page which delve a little deeper in to some of the other things Tweet Grid can offer you. The interface is very self-explanatory and easy to navigate, and as usual, the more practice you have, the better you’ll become!
Tweet Grid is a valuable tool to use when trying to manage and maintain a good online reputation for your product or service. Social media and viral marketing can be a great thing, but they can also be detrimental. Having real-time access will help counterbalance any negative feedback and allow to you capitalize on positive feedback.
If you are using data feed management with your online business or you are thinking about using it, it is important to realize that data feed work can be very time consuming and tedious which is why most businesses outsource data feed management tasks. When you use data feed management you must keep a handle on search feeds, shopping feeds, affiliate feeds, and any other feeds you use to get your products listed with the search engines, shopping comparison sites, and affiliate websites.
Why Outsource Data Feed Management?
When you run an ecommerce site there are many tasks and responsibilities which are necessary for day-to-day business operations. Some of the tasks such as data feed management can take a lot of time to accomplish which leaves less time to concentrate on growing your online business. Here are some reasons why you should outsource data feed management:
- Shopping Engines: Getting started with the shopping engines is very time consuming because you have to register with each shopping engine that you use. The process is very tedious and can take your time and energy away from the more important tasks of running your business.
- Data Feed Maintenance: Once you register with the shopping engines you have to devote a lot of time and attention to maintaining the data feed for each shopping engine. This means reloading your data on a daily basis for every shopping engine in which you participate. This can occupy a significant amount of your time.
- Varying Formats: Each shopping engine requires you to submit data in a different format and they also use varying naming conventions and specifications for the data feed format. This can be very daunting and time consuming when you need to submit data feeds to each shopping engine.
- Reporting and Tracking: In addition to the tasks described above, you must track the performance of your products in every shopping engine you are registered with which is also very time consuming. However, without this data there is no way that you can improve product performance.
These are only a few of the tasks that are associated with data feed management. If you find a competent service to outsource data feed management, they should be capable of designing a data feed management system that meets your business needs. They should also be capable of monitoring and managing your program on a daily basis.
Comprehensive data feed management services usually include services such as creation of the feeds for each shopping engine, product categorization, competitive analysis, tracking and reporting, competitor price comparisons, account management, product level bidding, and many other tasks associated with data feed management.
Imagine how long it would take to accomplish just this segment of your online business. The money that you lose because you cannot concentrate on business growth will most likely be greater than the money you spend to outsource data feed management.
There are many tools to manage your twitter feed and other social media activities. Tweeting from the web is one option, but there are many other alternatives. The alternative platforms are great for businesses, because they allow for scheduled tweets, repeat tweets, and tracking for clicks and re-tweets that go beyond tools available from the main twitter website. Hoot Suite is one of the easiest alternatives to tweeting from the web. Here are some tips for getting the most from this sweet Suite.
Take Advantage of Multiple Channel Management
Hootsuite now allows users to update a huge variety of social networks with one click. This makes managing social media campaigns easier. You can add twitter, facebook, LinkedIn, WordPress and more to your profiles and send the same update to multiple places at a time.
If you know you’re going to have a contest, discount, or promotion running for a certain length of time, sit down and schedule all of your tweets for the length of the promotion. From the main box where you write your tweets, you can schedule them to post in the future. By concentrating on developing a consistent presence on twitter and other social platforms, you’ll remain focused and ensure reliable coverage of your brand name in a variety of locations.
Increase your ROI
HootSuite has new capabilities for identifying follower influence across social platforms. By easily highlighting which “eyes” on your brand have the most influence, you can save time by first targeting those with the widest reach. Someone with 2,000 highly engaged followers will be a better use of energy than someone with 100. You can tailor your offers and campaigns to those who can truly help your brand grow your influence. They call someone’s influence on social media “Klout.” (Based on their analysis.)
Integrate PING Feeds for Complete Social Profile Integration
PING is another service that posts to multiple profiles, and Hoot Suite allows users to integrate their PING accounts WITH their HootSuite accounts. This adds posting capability to Flickr, Ning, Google Buzz, Plurk, Blogger, Plaxo and more.
Want to share an ebook or a valuable PDF? HootSuite allows you to do that, through your social network posts. (The file is uploaded to the Ow.ly server and a link is shared for people to download.)
Auto-Tweet Your Blogs
Add an RSS feed to your HootSuite account so that your blog posts and other scheduled content from platforms OTHER than HootSuite are automatically shared with your social networks.
HootSuite offers a variety of tools to make social media management easier for businesses and individuals. Get more out of your social networking by using an alternative platform, like Hootsuite.
If you want to speak plainly to your visitors in your email marketing campaigns it is best to choose email templates which allow the recipient to concentrate on the email message instead of hassling with trying to read the format. Some email templates are not readable depending upon the type of email client, browser, and Internet connectivity your customers use.
While it is nice to impress your customers with a professional looking fancy email design, if they have to go through hassles to try and read it they will not appreciate it. In this instance, they would much rather receive an email message that is simple and straight to the point which easily delivers quality information.
When an email template is deconstructed it has three basic elements which include the header, content, and footer. To ensure that the email message can be read by all browsers and email clients you can divide the three elements into tables which can be made up of rows and columns which make up basic email template styles.
Left or Right Sidebar Template
This is a basic email template style which contains a simple setup with a left or right sidebar which helps your reader easily find the articles they want to read by clicking on links in the sidebar. The articles are placed in consecutive order down the template and the links simply help the reader to navigate easily to the content they want to read. There are also some quick links in the sidebar which will provide an easy way for your readers to register for a promotion, read news updates, and other information associated with your online business.
Press Release Template
If you have news you want to announce to your subscribers you can use a simple press release template which includes a header with your contact information, a brief block of content for your announcement and perhaps a simple logo or personal photo.
Post Card Template
This is a basic email template which resembles a business card only that it expresses something to your customer such as appreciation for their business, a coupon, or some other brief type of information you want to convey to the customer. It consists of a simple header section and smaller area below the header to place your message and signature.
A promotion template is designed to deliver a special offer to your customers and consists of a header with your business information and a content section explaining your offer. If it is multiple offers you can design the template in a simple format with horizontal columns and then place your signature in the footer of the promotion.
Business Letter Template
The business letter template allows you to express the customer’s value to your business or some other type of communication you wish to express to the customer. It is a simple template design with a header for your company name and contact information with a content table for the body of the message. You can include a simple small image if you wish with your signature in the footer.
All of these types of email templates are deconstructed into the simple table format with the three basic elements. They are simple, professional looking, and allow your customer to focus on your message hassle-free.
Did we leave out an email template format that you think is critical?
Share your preferred email template format in the comments.
You may think of social media as informal and spontaneous when communicating with others. This is partially true and you should be yourself when you engage in social media so people sense that you are being genuine in your communications. However when you take social media to the business level it is important to plan a social media strategy to meet specific business objectives. This does not mean changing your communications to being so well planned that they are robotic. Instead it means simply planning a direction when you use social media to lead you to your business goals.
Social media planning is must if you want to relate to your customers through a form of communication they prefer. For this reason, many online businesses are planning their social media strategies with a social media calendar. Here is an example of how a social media calendar is set up:
Create Specific Campaigns
You can create specific social media campaigns and break them down by the week and then further by the day. You can use a spreadsheet to accomplish this or an app such as Google Calendar. Social media campaigns must contain enough detailed information to provide metrics for monitoring the campaign so you can make improvements in the future.
In this area of the social media calendar you should spell out specifically what tasks need to be accomplished for each portion of your social media marketing campaign. If you have a staff or freelancers helping you assign each task to a specific person.
Most social media marketing campaigns are centered on a specific theme of blog posts. The blog serves as the center of initiating all social media conversations and provides more details when you refer to a particular topic or event when communicating through social media. For example, if you have a strategy for tweets on Twitter, there is only so much you can say in the 140 characters but you can refer your followers to a post in your blog that relates to the topic of discussion and provides more details.
Your social media calendar should also include a deadline date for each specific task. Deadlines help to keep your social media marketing campaign on schedule as much as possible regardless if you meet the deadlines on the specified dates or you experience some delays. The fact that the date is there helps to provide a motivator to keep forging ahead toward the end goal.
Date of Completion
You can also provide a place in your social media calendar which indicates when a task has been completed so you can get an overview of how the entire social media campaign is progressing and where you can try to make improvements and modifications.
Although you have a social media calendar in place it is important to remember to be genuine and approachable, and to stay engaged while returning to the objectives in your social media calendar at consistent intervals.
Many websites, blogs, eBooks, and courses online give advice on email marketing but most assume you already have a list. They skip the fundamental first step. The problem is, there are many people out there (you might be included in that list) that haven’t even started a list. You may be still trying to decide HOW to get started and what program to use. If that’s the case for you, keep listening to learn the basics of starting an email list. One of the most important decisions you will make in building your email list is choosing an ESP or Email Service Provider. Your email service provider is the company and platform you choose to host your email list and deliver your email content to people’s inboxes. Using a company host your mailing list provides you with many advantages. The thing that puts a speed bump in most people’s path is that they don’t really know what they should be looking for when selecting an ESP.
That’s combining social media and branding into one strategy across multiple platforms twitter, Facebook, LinkedIn, maybe even MySpace, Google Buzz, etcetera.
So to create a social media brand strategy or SM brand strategy, or SMS, or brand strategy for social media, we look at it – Creating the strategy is 4 steps.
The first step is to define your objective.
The second step is to organize; put down a plan, timeline, a roadmap.
Step three, actively listen
Step four is to engage your social audience.
I think about that a lot and e-commerce is constantly changing because commerce drives the global economy.
It is very simple, businesses are doing a good job of catching up with technology and technology that was created specifically for commerce transactions.
Why should you care about e-commerce and it’s technology? Very good question.
E-commerce is not simply conducting business online. There are many ways to transact and conduct business that drive this global economy.
Sticking your head in the sand won’t make it go away.
It is important to take the time to understand how to make mobile technology work for your business. You need to get past the misconception that it makes life more complex, or is giving you more work to do, once you get past that you will find many pleasant surprises.
Searches from mobile devices on Google has increased 3000% in the last 3 years since the release of the first iphone. 3000%, that is absolutely insane growth.