The release of the new iPad has captured the attention of Internet marketers. Recent studies have shown that sales conversion rates on the iPad are significantly more than other high end mobile devices. Although the iPad does not meet mobile standards it is like a netbook…..a really, really, cool netbook which is why a lot of iPad users prefer to shop with the iPad.
So what does this mean for online businesses? Well, recent studies also showed that the iPad performs much better on ecommerce platforms than other mobile devices. Some online businesses have already embraced shopping apps for the iPad and installed catalog features in to their ecommerce site which is a very compatible feature with the iPad. Some of the other ways online retailers are trying to accommodate iPad users include:
Being iPad Specific
Marketing to iPad users now becomes easier for online retailers since they can take advantage of iPad specific buying trends. This provides the retailer with more options when it comes to the product presentation on the iPad platform. The iPad platform provides retailers with the ability to create a professional catalog layout display and then combine it with instantaneous mobile purchasing.
Applying Shopping Apps
Although app publishers have been producing new apps for the iPad the one thing that is still somewhat limited is retail apps for iPad shopping. A few retailers such as the Gap have come up with a free app that allows shoppers to make a purchase right through the app.
By using the shopping app users can share content with their friends, view video content, company news releases, and products. The app is also multi-tasking so users can view third party information without leaving the product display behind. Geolocation allows the consumer to find the nearest store that carries the product on view.
eBay has also recently released a selling app which is currently in Germany and the UK with an eBay for iPad app available in several languages. As more shopping apps are released others will jump on the bandwagon and follow the upward trend of mobile shopping.
Optimizing Mobile Websites
Online retailers who have created two different websites for a PC and a mobile website may find themselves optimizing their mobile website to accommodate touch navigation for iPad users. If you provide this option it will help iPad users who prefer not to use one of the shopping apps to do business with you.
So when you ask if iPad users will shop the answer is “highly likely.” Online retailers have already started to optimize for iPad shoppers plus allowing shoppers to play around with the products on the touch screen is the next best thing to being in the store.
Let’s face it. There is a reason that vehicles have dashboards, aircrafts have dashboards, and many other types of technology have a dashboard. The dashboard is in place to help you find your way and get to where you want to go. So it only stands to reason that a Web analytics dashboard will help you find your way and get to where you want go with your online business by providing you with the performance snapshots of data that you need to make improvements and modifications along the journey. Without a Web analytics dashboard your business will never get off the ground and here’s why:
KPI Performance Snapshot
KPI stands for Key Performance Indicator which provides you with an analysis for different segments of your online business by providing a performance snapshot of key metrics. This way you can tell if the Key Performance Indicators match your business goals and objectives. If they do not line up then you can use the detailed data and information to make the necessary improvements to better meet the goals and objectives you set for your online business.
A Web analytics dashboard is set up to provide you with a performance snapshot of consumer communications which includes data on visitor metrics, new and unique visitors, returning visitors, registered subscribers, time which has lapsed between visits, social media performance, and many other types of measurements which are crucial to the success of your consumer relationships. You can also get an overview of how the communication paradigm you set up for your business stacks up against the data in the performance snapshot of your analytics dashboard.
You can also use a Web analytics dashboard to monitor the performance of a variety of marketing efforts that you do across the board. All of your marketing channels include components such as your email marketing campaigns, search marketing efforts, website analytics for your full website, mobile website and marketing efforts, and video marketing. You can also receive information on the progress of your social media campaigns. A performance snapshot of all channels helps you to dissect the metrics easily and decide how you want to improve the results of the areas which are not performing as well as they could.
A Web analytics dashboard provides a summary of all of the programs and strategies you are using for your online business. You can view at a glance consumer communications, conversions, campaign Return on Investment (ROI), social media metrics, and other factors that provide a performance snapshot summary of everything that is happening with the progress of your online business.
If you think about it, trying to collect all of these metrics on your own would drain all of your energy away from creating a successful online business. For this reason, a Web analytics dashboard is a must if you are serious about creating an online business that will last over the long term.
Leave a Comment, And Tell Us What is on Your Ideal Dashboard.
It used to be that pay per click advertising consisted of creating your title, writing the body of the ad, adding a call to action, and then placing a link to the landing page at the bottom of the ad. For a while this represented a breakthrough in Internet marketing and a viable way to generate immediate traffic to your website. Pay per click advertising still is an effective way to generate immediate traffic to your website if you know how to leverage it to your advantage.
In recent years Google has enhanced AdWords to help pay per click advertisers get the most out of their marketing campaigns and the features they have added are not just text anymore. The cool new features include eye catching rich media which includes the Google plus box and the video plus box. Here is an overview of what each feature is and how it works:
AdWords Plus Box
If you run an ecommerce website online with a selection of products the plus box can provide you with more visibility and increase the chances of searchers clicking on your pay per click ad. Instead of simply displaying text, you can display images and pricing information that is taken from your ecommerce catalog on your website.
When you view the PPC ad in the search results you will see a plus sign under the text on the ad. When you click on the plus box, it will highlight images and details of your top rated products including details and pricing.
The advantage of this is the visitor can see your products and if they are interested they can click on the product image to view it directly instead of having to sift through the product inventory on your website. This increases your chances of making a sale before they leave and it decreases having to pay for clicks on your ad from uninterested parties that end up leaving your site for one reason or another.
Video Plus Box
If your website is sales driven you may not find this feature of Google AdWords helpful unless you offer a product that requires visual details for the consumer to get an accurate idea of how it will benefit them. On the other hand if your goal is to create awareness of your brand than this feature would definitely be for you. This is because visitors can click on the plus box below the ad to view a video that can either describe a product in detail or highlight your brand.
When the visitor clicks on the video plus box it includes a link which allows them to preview a video. This action incurs a CPC (cost per click) and if the visitor clicks through to your website there is no additional cost for the click. If they simply click on the video only one CPC is incurred. If the video feature does not encourage the user to click through to your website, at least you will have created an awareness of what your brand is about.
Rich Media in PPC
Google refers to these features as rich media in pay per click advertising, especially the video plus box which is also known as Google VPB. As it stands now you cannot upload your video through your account and instead you must send it to Google in a file that is no larger than 10MB when formatted in a zip file. This will be subject to change due to the labor involved on Google’s end. Regardless, rich media in pay per click advertising is a significant breakthrough for PPC advertisers and it will be interesting to see how it evolves as marketing becomes more media-based with Web 2.0.
If you use Google Analytics the tech terms and other jargon can be overwhelming and enough to make you say “forget it.” The important thing to remember is that a lot of the essential jargon is quite easy to understand, so before you close the door on analytics for good, let’s clarify a few of the tech terms associated with using analytics for your website.
Segmentation in Google Analytics provides websites owners with a way to isolate traffic to determine which parts are producing results and which are not. There is a variety of different ways to segment data in Analytics to read traffic results in different ways.
You can read website data using specific reports, dimension drop down which provides a way to segment data in the same report, report filters, advanced segments which can separate data almost anyway you like, custom reporting, and filtered profiles which are one step beyond advanced segmentation.
Dimensions allow you to see everything a single visitor is doing when they visit your site. It refers to individual activities your visitor is performing such as playing videos, pages they viewed, searches they conducted on your site, how they arrived on your site, the keywords they used in their search, and so on. You will encounter all of these topics when you are generating custom reports or doing advanced segmentation.
Sparklines are small graphics that contain condensed information to summarize the statistics for your website. You can create sparklines to reduce the number of clicks required to view specific parts of your data. Basically they provide a quick summary highlighting specific information in the report without having to click on it to get the information.
Funnels are the processes that you set up on your ecommerce site. If you have a certain succession of pages that your visitor passes through to arrive at the goal page, Google Analytics can track this process to allow you to gain the information you need to fix any leaks in this process. Funnel analysis is typically used to see where your visitors are abandoning their shopping carts during the checkout process.
Motion Charts are used to view your website data in several different dimensions to get an accurate perspective of your website data over time. Motion Charts help you improve keyword targeting, analyze and determine emerging keywords, and keywords you may not realize that people are using during their organic searches.
High End Mobile Traffic
It is possible to track visitors to your mobile website and visitors that are accessing your regular website from high end mobile devices such as an iPhone. You can do this by simply copying and pasting a code into your websites and then viewing the data in your Analytics account.
Latency in Google Analytics occurs when your web page loads slowly due to the tracking code in your page that provides the data for analysis. If Google is having difficulties then your site will have some as well. As an added tip, it does help to place the script as close as you can to the base of web page code.
Annotations allow you to make notes on the charts that analyze your website data over time. You can note when there has been unexplained changes in traffic or a specific event within your business. The notes can be to yourself or you can set them up to share with others.
Keywords are the foundation to your online business because they are the search terms that your prospects are using to find you on the Internet. Before you do anything with your online business, it is important to find the search terms your target audience is using to find your product or service. These are the words you will use to drive traffic to your website through content writing, online advertising, social media marketing, and any other methods that you use to attract your target audience.
There are two key elements in keywords that will have an impact on a pay per click advertising campaign: match types and negative keyword uses. Let’s take a look at both of these and how they can impact your PPC advertising campaign and the type of traffic you attract to your website.
Keyword Match Types
There are three different keyword match types that are used for the pay per click search engines.
- Exact Match: Exact match terms are specific keyword phrases that you choose when you bid on keywords for PPC advertising. When your target audience uses these exact terms with the words in the exact order, your PPC ad will receive an impression. Exact match terms are the easiest to use in a PPC advertising campaign however, if you use them in excess you can end up leaving a lot of money on the table.
- Broad Match: When you use broad match terms the words can be used anywhere in any order of the search terms your prospect uses during an organic search. If the terms are used anywhere in the search your PPC ad will appear in the search results. Broad match is used for keywords that are in any order and include plurals and misspellings.
- Phrase Match: With phrase match the keywords that you choose must appear in the PPC ad in the same order that your prospect used to search for your product or service. This can leave a lot of room for error, however if you have knowledge of the type of audience each phrase will attract, then you can use it to drive a specific type of target audience to your website.
Negative Keyword Uses
Negative keyword uses are search terms that are used to filter out a specific audience. They help you to narrow your target audience to eliminate people that may not be interested in your offer or are looking for a specific product that you often have out of stock.
For example, if you are offering blue and green widgets and you have sold out of green widgets. Instead of paying for clicks through to your website from prospects interested in green widgets, you simply use “green” as your negative keyword. When you stock up again on green widgets, you can add the keyword back into the scheme of things. Also, if you are selling blue or green widgets and you are not offering them for free, you can use “free” as a negative keyword to filter out the traffic that is looking for freebies.
Keywords take practice and a lot of testing and tweaking before you find the words that attract the target audience you are seeking. The main thing to remember is that monitoring and testing keywords is an ongoing task for your online business to ensure that you are receiving the right type of traffic and the best return on investment.
With social media having become such a widely used method of marketing and advertising on the Internet, it’s no wonder there have been numerous forms of social networking services popping up left and right. One of the most popular of these services is Twitter. Twitter enables the user to post short text messages (140 characters or less) to their Twitter homepage. Anyone following you can see these “tweets” and comment on them, re-post them to their followers, etc. In addition, the user is able to see the tweets of whomever they follow and comment on or “re-tweet”, them, etc.
Twitter is very interactive and fast-paced, allowing its users to always be up-to-date on the latest updates available to them. It is a fantastic tool for social public relations, which is any kind of written press piece that prompts the reader to reply/respond in some way. Because of this, many companies and individuals use Twitter as a promotional tool to reach out to their customers.
Being able to include links in your tweets makes it as easy as one simple click to take customers to your website. Something as short as, “Huge Sale Today! Come check it out at www.mywebsite.com, will drive the number of visits to your website through the roof. And the great thing is, all the people that you’re reaching out to are already interested in your products or services or they wouldn’t have decided to follow you on Twitter!
Below we will share with you 3 of the biggest Twitter tips found to increase the “buzz” of your business. These tips having proven to increase your websites popularity, boost sales, and establish good relationships with your customers.
1. Don’t become a Twitter Spammer! By this, we mean, don’t bombard your followers with meaningless nonsense. Pick your words wisely, tweet at a moderate pace, and don’t annoy your followers to the point where they’re just…well…annoyed. If you are tweeting from a professional standpoint, be professional. Only tweet about things pertinent to your business. If all of your followers are customers (or possible customers), they want to know about your products or services, not your personal life. Only post tweets that will positively impact your sales and/or character of your company. There is nothing more annoying to a consumer than when they are hit with a barrage of useless information and your tweets are Twitter’s way of allowing you to share your company’s information.
By establishing yourself as a trustworthy tweeter, you are establishing that your business is trustworthy. Once people trust you, then they will feel comfortable to start sharing you (and your company) with others. You will begin to see more re-tweets and the number of people who follow you will increase. It only makes sense then that your sales will go up and you will be more successful. All by being patient and creating a solid foundation with your followers/customers.
2. Develop reciprocal relationships with other companies/business owners. We’d all like to think that we’re more altruistic that we really are, but let’s face the truth, you scratch my back and THEN I’ll scratch yours. In Twitter terms, I’m referring to re-tweeting.
We cannot expect to take, take, take and never give in return. One of the biggest benefits to social media networking is the sharing factor involved! If you advertise for someone, they will (or should at least) return the favor.
By doing a bit of research, and being a little bit choosy about whom you follow, you can establish allies within your followers who will help you advertise your services or products without ever being prompted to. For example, if you own a landscaping business, it would benefit you to become a follower of local gardening centers, home construction companies, window companies, home decorators, pest control companies, security companies, etc. Any and all of these companies would love to get some free advertising (in the form of you re-tweeting their posts) and chances are, they would all be willing to re-tweet your posts as a thank you!
By following (and being followed) by companies/individuals who are in a complementary business (not competing!), you’re already guaranteed to be reaching the target market you’re looking to reach!
3. Get the reader interested by making your tweets exciting! In sales, a common phrase used is “sizzle words.” With Twitter posts, there is nothing more important than using sizzle words. A tweeter has a very tiny amount of space to be able to get their message across. It is vital to make your point, make it quick, clearly, and concisely, and catch the attention of the reader.
Because twitter is so fast-paced, new posts are thrown at the readers every second. Being able to stand out from the numerous posts is what will get you noticed. Use catchy words such as: free, special, now, bargain, hurry, discount, instantly, and bonus. All of these words are enticing and all of them imply urgency! No one can turn down a “Free, bonus discount now instantly available! But hurry because this special bargain ends soon!”
Twitter is a fantastic tool right at your fingertips! Don’t be afraid to use it! Just like with any new endeavor, it’s important to start out slow and gain confidence. By doing a little research and following these easy tips, you’ll be a pro in no time! For more information on how to be a successful Twitter-er, visit this great site, Twitter Tips Central.
Many websites, blogs, eBooks, and courses online give advice on email marketing but most assume you already have a list. They skip the fundamental first step. The problem is, there are many people out there (you might be included in that list) that haven’t even started a list. You may be still trying to decide HOW to get started and what program to use. If that’s the case for you, keep listening to learn the basics of starting an email list. One of the most important decisions you will make in building your email list is choosing an ESP or Email Service Provider. Your email service provider is the company and platform you choose to host your email list and deliver your email content to people’s inboxes. Using a company host your mailing list provides you with many advantages. The thing that puts a speed bump in most people’s path is that they don’t really know what they should be looking for when selecting an ESP.
That’s combining social media and branding into one strategy across multiple platforms twitter, Facebook, LinkedIn, maybe even MySpace, Google Buzz, etcetera.
So to create a social media brand strategy or SM brand strategy, or SMS, or brand strategy for social media, we look at it – Creating the strategy is 4 steps.
The first step is to define your objective.
The second step is to organize; put down a plan, timeline, a roadmap.
Step three, actively listen
Step four is to engage your social audience.
I think about that a lot and e-commerce is constantly changing because commerce drives the global economy.
It is very simple, businesses are doing a good job of catching up with technology and technology that was created specifically for commerce transactions.
Why should you care about e-commerce and it’s technology? Very good question.
E-commerce is not simply conducting business online. There are many ways to transact and conduct business that drive this global economy.
Sticking your head in the sand won’t make it go away.
It is important to take the time to understand how to make mobile technology work for your business. You need to get past the misconception that it makes life more complex, or is giving you more work to do, once you get past that you will find many pleasant surprises.
Searches from mobile devices on Google has increased 3000% in the last 3 years since the release of the first iphone. 3000%, that is absolutely insane growth.