Saturday Sidecar: Accepting Credit Cards – The Good, the Bad and the Bottom Line

Written by Gina Blitstein on May 26, 2012. Posted in Saturday Sidecar

One of the best things about your sidecar taking off is that you have paying customers – the more the better for you, right? And the easier you make it for them to pay you, the better for everyone concerned. Have you considered taking payments by credit card? They may be a sensible option for you – and an effective enticement for your customers but it’s important to be aware of both sides of the credit card coin.

Let’s consider the pros and cons of accepting credit cards, for you and for your customers.

Saturday Sidecar: Find Your Inner Marketing Talent

Written by Gina Blitstein on May 19, 2012. Posted in Saturday Sidecar

Saturday sidecar drivers wear all the hats in their business – including the marketing one. That can be challenging if you’re not naturally a people-person to whom making personal connections with potential customers comes naturally. You may feel that your marketing efforts feel awkward and forced, rather than genuine.

And by you, I actually mean me. Allow me to share a story from the beginning of my content creation business. I’m a writer at my very core and can be fearless when communicating with the written (or typed) word; put me in a room full of strangers at a networking event, however, and I fall silent and sink into the wallpaper. This propensity is not conducive to marketing a fledgling business.

Saturday Sidecar: When Driving is Drudgery, Be Patient and Stick With It

Written by Gina Blitstein on May 12, 2012. Posted in Saturday Sidecar

Chances are, you started your sidecar out of passion. Your sidecar is a way of exercising those muscles for yourself, in your own way and in your own time. While you continue to work your day job, you plug away as you can at your sidecar more because of that passion than the rewards it provides.

Even though you’re probably not driving your sidecar for the money or success, there’s nothing sadder than when that sidecar that means so much to you languishes or becomes more of a burden than a pleasure. You’ve put your heart and soul into it and It feels as if your passion is receiving a cosmic yawn – or trouncing. It can be very disheartening.

Is that your cue to hang it up and forget your sidecar aspirations? Not hardly! This is the time to dig in your heels and bump it up to the next level. This calls for patience and “stick-to-it-ive-ness.” Let’s explore how to find and utilize those elusive traits to help you stay the course until your sidecar brings you the satisfaction is was meant to.

Nine Google Tools for Small Business Success

Written by Debra Leitl on May 9, 2012. Posted in Day In The Life

Among the many online services available to help you run your small business with optimal efficiency and ease is the suite of offerings from good ol’ Google. We’ve identified nine of them that are worth looking into for several reasons, among them:

  • Convenience
  • Ease of use
  • Free
  • Integration
  • Single login for all services

Saturday Sidecar: Avoid Being a Creepy Marketer

Written by Gina Blitstein on May 5, 2012. Posted in Saturday Sidecar

Marketing your sidecar in the most effective way can be a challenge. Sometimes that challenge comes from not having the tools you need to do a good job. Sometimes, however, it comes from having too many tools at your disposal and using them in the wrong way. As you’ll see, this problem is not unique to small businesses…

Recently Target Corporation got in a little hot water with a customer. In short, what happened was

Email Content Relevancy Key Focus

Written by Debra Leitl on May 2, 2012. Posted in Email Marketing

With any type of promotions and content marketing you should always make relevancy the number one component in all of your communications with your client base.  When it comes to email marketing the content you provide should not only be relevant to the needs of your customer base it should also be relevant by each email campaign.  In other words, the articles in one email campaign such as a newsletter should have some sort of relevance to one another that resembles a topic theme.

To get your email communications opened and read the more relevant the content the better the results from each campaign.  Relevancy not only applies to content it also applies to where your recipient stands in the customer lifecycle.  This is what keeps them engaged because the content is highly relevant to their interests.  Here are a few ways you can ensure content relevancy:

Saturday Sidecar: Your Business As a Garden

Written by Gina Blitstein on April 28, 2012. Posted in Saturday Sidecar

In the nursery rhyme, “Mary, Mary, Quite Contrary,” it was, “Silver Bells and Cockle Shells and Little Maids All in a Row,” that made her garden grow. Your sidecar is like a garden; you plan it, tend it, and give it everything it needs to take bloom. Let’s explore your sidecar as a garden to discover what makes your sidecar grow? 

These elements of a healthy, vibrant garden are like what it takes to grow a healthy, vibrant business: 

Email Inbox Deliverability Tools

Written by Debra Leitl on April 25, 2012. Posted in Email Marketing

Email marketing is a great way to develop lasting relationships with your customers while providing a sustainable income for your online business.  There is a lot of work that goes into a successful email campaign before the email messages are sent. It only stands to reason that you would like to know whether or not the messages reached the Inbox of your recipients in addition to other elements that tell you what happened to the email after you released it.

If you are using an email distribution service to communicate with your subscribers there are many tools which are available which help you measure Inbox deliverability.  Here are a few tools which are available by MailChimp and other email outreach providers that will help you to become familiar with what’s out there for discovering the fate of your email messages.

Saturday Sidecar: 11 Ways Your Business is Like Baseball

Written by Gina Blitstein on April 21, 2012. Posted in Saturday Sidecar

It’s baseball season again! As the teams celebrate opening days across the country, fans are excited for America’s Favorite Pastime to get underway so we can live the thrill of the athletes vicariously from the stands or in front of our televisions. Does watching the players in action make you wish to experience the excitement that happens out on the diamond?

Email Templates vs. Creative Designs – Pros and Cons

Written by Debra Leitl on April 18, 2012. Posted in Email Marketing

When it comes to email marketing a common question that a lot of marketers ask, “Is it better to use templates for your email campaign or your own creative design?”  Well, like anything else there are pros and cons to both sides when you plan an email marketing campaign.  Let’s take a look at both options to help you make an informed decision as to which one is best for you.

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