Author Archive

AdCenter’s Flexible Param1, Param2, and Param3 Usage Tips

Written by Debra Leitl on November 10, 2011. Posted in Search Engine Marketing

AdCenter's Flexible Param1, Param2, and Param3 Usage TipsIf you are new to using Microsoft AdCenter or you have been using it for some time now, there are many features that help you to really dig down deep and optimize your campaign results.  One of these features is known as the {Param} function which is surprisingly not leveraged by a lot of AdCenter users.

Regardless of your experience with AdCenter if you would like to boost the results of your advertising campaigns and make the most of your budget, here is a general overview of how AdCenter’s {Param} function works.

Excel Formulas Critical to PPC Success

Written by Debra Leitl on November 8, 2011. Posted in Search Engine Optimization

Excel PPC FormulasIf you want to succeed with pay per click advertising campaigns it is important to understand the capabilities of Excel and how it can make your life easier when it comes to management and analysis of PPC marketing.  Many people get overwhelmed when they open up the Excel spreadsheet program and this is understandable. However, if you take the time to gain knowledge of some of the key formulas that are critical to PPC success, this will provide you with a starting base and point you in the direction you need to go.

Google PPC Ad Extensions What’s New – Fall 2011

Written by Debra Leitl on November 7, 2011. Posted in Search Engine Marketing

 Google AdWords PPC Ad ExtensionsIf you have been using PPC advertising for any length of time you are probably aware that that Google introduced ad extensions to enhance the results that business owners can achieve with pay per click advertising campaigns.  Recently, Google added new enhancements which help to take PPC marketing to the next level.  The purpose of the improvements is to strengthen the bond between your potential visitors and your PPC ads and to provide highly targeted advertising which increases ROI.

Google PPC Call Tracking

Written by Debra Leitl on November 3, 2011. Posted in Search Engine Marketing

Google PPC Call trackingWith the increased use of mobile devices Google PPC Call Tracking is becoming an essential tool for businesses to include in their marketing arsenal.  As a business owner you will find that some of your potential customers may prefer to fill out a lead generation form where others prefer to call if there is a number available to them.  This is especially true for the mobile consumer.

So exactly what is PPC Call Tracking and how does it work?

PPC Call Tracking provides you with a way to reach your offline audience while you track the origin of phone calls you receive to your business number from PPC campaigns.  In the case of Google PPC advertising you can keep track of phone calls through your Google AdWords account the same way as you would with visitors that click on your PPC ad.

How Google PPC Call Tracking Works 

When you run PPC ads using Google AdWords you can discover what marketing channels are generating leads via telephone.  By tracking these leads you are ensuring that you are leaving no stone unturned when it comes to measuring your return on investment.

Excel Add-in: Next Analytics Dashboard

Written by Debra Leitl on November 2, 2011. Posted in Social Media Marketing

Excel Add-In Next analyticsWhen you use social media sites such as Facebook and Twitter in addition to your main website and blog, trying to keep track of your progress can be a daunting task to say the least.  If you are an avid user of Excel for analyzing marketing campaigns, keyword research, and other tools you use for your business, now you can automate Excel reports in a suite for Facebook Twitter, and Google Analytics.

Facebook Fan Page Analysis 

Next Analytics allows you to analyze your Facebook visitor demographics to improve campaign effectiveness.  This function allows you to segment your data to view total visits to your fan page, visit by age category, gender, and location.  You simply download this function and open it in Microsoft Excel, enter your Facebook fan page ID and then click on Refresh.

ASAP Utilities for Excel – Indispensable

Written by Debra Leitl on November 1, 2011. Posted in Search Engine Marketing

ASAP Utilities for ExcelMicrosoft Excel represents an endless number of capabilities for working with and manipulating data.  Even the most experienced users are not aware of some of the functions that can be performed with Excel because the application is capable of so much.  For this reason, streamlining tasks in Excel spreadsheets is a must especially when you run a business.  This is where ASAP Utilities for Excel is indispensable when it comes to saving time while optimizing advertising budgets, PPC campaigns, and more.

It is important to mention that ASAP Utilities for Excel is designed for experienced Excel users.  You must have knowledge of the tasks you perform the most and then ASAP Utilities will automate these tasks to help reduce the amount of time you spend on analysis and data entry.  That said here are a few highlights which describe the usefulness of ASAP Utilities:

Excel Ad Intelligence Tool Suite

Written by Debra Leitl on October 31, 2011. Posted in Search Engine Marketing

Excel Ad Intelligence ToolMicrosoft recently released Ad Intelligence Tool Suite which simplifies keyword research and management. Ad Intelligence Tool Suite is a rebrand of Microsoft’s AdCenter Add-In for Excel and contains many features that are easy to use even if you are not an expert in Excel.

Ad Intelligence Tool Suite works with Microsoft Office Excel 2007 and 2010 and provides you with a host of tools to manage keyword forecasts, extract keywords from websites, monetize, and more.  If you are not familiar with Ad Intelligence Tool Suite here is an overview of some of the features it has to offer to help you succeed in pay per click advertising and maximize your return on investment (ROI).

Does Your Email Subject Line Answer WIIFM?

Written by Debra Leitl on October 28, 2011. Posted in Email Marketing

Email Subject Lines WIIFM?One of the most widely used marketing strategies to motivate the consumer is known as WIIFM which means “What’s In It For Me?”  This has been used as a primary means for persuasion in the marketing industry for decades and under the presumption that people are motivated when they understand what personal benefits are to be gained from doing business with you.

So, when it comes to creating email subject lines how do you get your headings to answer WIIFM?  The answer to this lies in achieving a balance when writing email subject lines.  This takes practice and getting to know the likes and dislikes of your audience.  Here’s why:

Overdone WIIFM Subject Lines Can Send a Blatant Message

Although you may be interested in serving your customers well and you know that they are wondering about WIIFM when they choose to do business with you, if you cross the line it will make them wonder what your motives really are.  For example, if you try to hard to be persuasive in your subject line it will not come across as genuine.  A subject line like, “I Can Help You Make 1 Million Dollars in 24 Hours” may convey to the recipient what is in it for them but it seems so unrealistic that it does not come across as authentic. 

7 Tips to Boost Your Business Using Keywords

Written by Debra Leitl on October 27, 2011. Posted in Search Engine Marketing

7 TIPS TO BOOST YOUR BUSINESS USING KEYWORDSAn online business without keywords is like an automobile without wheels….it doesn’t go anywhere. People use keywords to search for what they are looking for online regardless of the topic. The Internet is a vehicle for seeking information and keywords are the means of arriving at your destination.

If you are just getting started with an online business, keyword research is one of the most important aspects of your business next to the business and marketing plan. In fact, online business owners build the entire content of their online business around the keywords that their target audience uses in organic searches.

Keyword research takes time and patience which is why some online business owners choose to skip this step and then wonder why their business fails to make any money. Take the time to do keyword research because it will help you to build long term sustainability for your business. Here are 7 key tips to boost your business using keywords:

3 Tips You Need to Know Before Advertising on Facebook

Written by Debra Leitl on October 26, 2011. Posted in Social Media Marketing

When you are using Facebook for business there are a lot of “in’s” and “outs” you should be aware of before you begin advertising on the site. Although Facebook allows advertising you must remember that it is a social networking community for building relationships so there are a few rules of thumb that you must follow to maintain an upstanding reputation for your business.

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